“Mobile Marketing” has become somewhat of an umbrella term, covering a huge scope of different ways to market to consumers on their mobile devices. From SMS text marketing to delivering mobile-optimized emails, and even making mobile purchases, the possibilities of what can be done via mobile has definitely become something to explore further.

Take a look at these mobile marketing statistics to get a better idea of how pervasive mobile phones can be, and how you can leverage mobile’s penetration to drive traffic to your business, communicate effectively with wide audiences, and improve upon your overall marketing strategy.MobileMarketingStatistics

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